BACKGROUND
Complete Dental Care is a state-of-the-art dental practice located on St Kilda Road in Melbourne. CDC was in need of a total rebrand in order to reflect the modern dental techniques on offer.
PROJECT
We created a new brandmark, corporate Identity, brochure, folders, carry bag and signage.
CHALLENGES
The clinic is set well back from the footpath, so the signage and messaging needed to be bold and engaging in order to attract the attention of local workers, nearby residents and those driving past on busy St Kilda road.
RESULT
The new creative was well loved by CDC. On the day the signage went up, seven new clients came into the clinic to make their first appointment. Several people mentioned they hadn't noticed the clinic before.
