JellEff AND co. 30+ years of global experience in Live Touring and events.
Robyn Jelleff was midway through The Pixies’ 2020 tour when on Friday 13th March, Covid 19 caused the shutdown of the Live Entertainment Industry. As soon as restrictions allow, music touring will be back… The banner image above features The Pixies on their 2017 tour. I was lucky enough to be at the Melbourne concert at Margaret Court Arena. What a fabulous concert… and what a great vantage point from which to see it. (Photo by Sharon Crabb)
backGround
The launch of Jelleff & Co. marks new beginnings for Robyn Jelleff. Robyn and I have been friends for many years, so having an opportunity to go through 30 years of images, reminded me of just how many amazing tours Robyn has worked on over the years. I also got to rediscover just how many Melbourne concerts I’ve been fortunate enough to see. Who knew I’d had such a great time? The Jelleff & Co. project has spanned most of the Melbourne lockdown and it’s been a truly collaborative project, with Jelleff & Co. Kaye Thompson Creative and Thompson Cooke all working together to deliver the end result. We’ve well and truly embraced the new world of Zoom meetings and virtual collaboration over the last couple of months.
PROJECT
Robyn has 30+ years of global experience in Live Touring and Events, working with the world’s leading artists, bands, concert promoters and event producers. For the past 20 years, Robyn’s been a Director at McCarthy Jelleff, providing production management, event producing, project planning & logistical services to the Live Entertainment industry, working closely with artists, managers, promoters, producers, agents, venues, suppliers and crews while looking after all things touring, production and event management.
NAMING
Renaming a company after a long time in business is always an interesting project. Which way do you go? Do you launch with a completely new name? And if you do, how do you communicate that change to everyone in the industry? How do you relaunch without losing the connection to your credentials and history? We explored a whole range of new names but ultimately retaining the Jelleff name just made good business sense. And Jelleff & Co. just seemed to be the right expression of new and upbeat.
branding
The branding for Jelleff & Co. reflects the feel and colour of the original brand designed for McCarthy Jelleff several years ago, providing a visual link to the past while also giving it a fresh new look. The J&Co. works perfectly on the website and adapts beautifully for use on social media - Facebook, Instagram and Linkedin.
ART DIRECTION, WEBSITE DESIGN & COPYWRITING
The website created for Jelleff and Co. showcases Robyn’s 30+ years of global touring. It’s designed to promote Jelleff & Co. to artists, managers, promoters, agents, suppliers and venues. A journey through the visual imagery and information on the website makes for one very impressive CV. You can see the full project by clicking on the website link below.
