Concept
Pillow Poet grew out of a fun idea that poetry and knowledge could be absorbed while you sleep - like the adage that you can sleep with a textbook and wake up having miraculously absorbed all of the information contained therein by the morning. The initial range of Pillowcases ‘Wake Up a Genius’ launched at The Melbourne Design Market with the ‘Owl Facts’ and ‘Parliament of Owls’ Pillowcases.
Brand Development
Once we had the concept and the Pillow Poet name, it became important to create a character that would resonate with the brand. Pillow Poet was initially developed as an owl - albeit an artsy, eccentric kind of owl. Owls are much loved and admired, known as a symbol of wisdom and they’re nocturnal, so it worked on several levels. The initial range of Pillowcases ‘Wake Up a Genius’ launched at The Melbourne Design Market with the Owl Facts and Parliament of Owls Pillowcases.
Brand Extension
Christmas came along and Pillow Poet’s ‘Three Wise Owls’ and ‘Owlis Angelicus’ proved popular as Christmas gifts. The ‘B for Bedroom Poster’ was designed with a collection of inspiring and quirky B words in a rhyming format. A range of loveable pillowcases ‘Wake Up in Love’ was later released. Here’s just a small sample of imagery from the Pillow Poet Brand.
